Digital Printing

Consumers are inundated with thousands of messages each day. Cutting through the clutter can seem futile. We’ve got solutions. To help you communicate with your customers one-on-one, we offer variable printing and personalized URLs (PURLs), which allow you to tailor your marketing materials to the individual, increasing relevancy and generating higher response rates.

HP Indigo prints without plates and enables us to create personalized short runs, changing text, images and jobs without having to stop the press. Personalized, full-color direct mail and “transpromotional print,” that combines invoices or statements with personalized promotional content, are rapidly growing applications for digital printing.

The technology used is based on HP ElectroInk, which uses small colour particles suspended in Imaging Oil (Isopar) that can be attracted or repelled by means of a voltage differential. The ink forms a very thin and smooth plastic layer on the paper surface. The fact that these particles are so small ensures that the printed image does not mask the underlying surface roughness/gloss of the paper, as can be possible with some toner-based processes, bringing Indigo printing closer in appearance to conventional offset lithography, whereby Ink is actually absorbed into the paper.